• Hospital Campaign Senior Digital Strategy Specialist

    Job Location US-MI-Detroit
    Posted Date 8 months ago(6/13/2018 4:09 PM)
  • Overview


    SEIU (Service Employees International Union)


    Job Title: Hospital Campaign Senior Digital Strategy Specialist           Grade: UUR  III - Starting Salary is $73,808.00/Yr.


    Location: Detroit, MI

    Will require travel across Midwest and to Washington, D.C. 


     Purpose of Position:


    SEIU Healthcare’s hospital campaign unites workers and communities across the Midwest with a demand for good, union jobs. We demand accountability to our communities from healthcare employers, elected leaders, and political candidates. We will drive the ever-growing demands for a voice on the job with strong unions, a $15/hr wage floor, and an economy that works for us, to win for working people across the Midwest.


    Develop and execute strategic digital plans for SEIU Healthcare’s Midwest hospital campaign, including communications, organizing, political action, bargaining, and other activities. 


    Provide high-level strategy recommendations as a member of the campaign’s senior team.


    Principal Duties and Responsibilities:


    Perform a wide range of duties as assigned by the International Union, including, but not limited to the following:


    Coordinate the development and execution of vibrant and cohesive digital strategy for SEIU Healthcare’s Midwest hospital campaign. Work directly with campaign staff, Healthcare division staff, and local staff to create and share digital content, drive online engagement of workers and other stakeholders, and build online recruiting and engagement tools for the hospital campaign.


    Lead the development of content and content planning, and maintain campaign digital assets, including website, social media, SMS, and other properties. Offer regular analysis of effectiveness of tools, develop metrics for success and best practices.


    Work directly with SEIU members, hospital workers, and community members to build engagement, develop content, and increase message reach. Monitor online channels for information useful to SEIU organizing, political action, community engagement, and bargaining campaigns, and other union programs.


    Work with communications and design teams to produce multi-media materials for digital projects. 


    Coordinate hospital campaign digital strategy with other SEIU locals and campaigns, including the Fight for $15.


    Research and evaluate various technologies as needed to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications and organizing purposes.


    Perform other duties as required to assist the International Union.


    Must be available for frequent travel with overnight stays required.  Long and irregular hours.


    Scope and Nature of Supervision:


    Must be able to act and organize time with extreme independence.  This person will spend time across the Midwest working with campaign staff, local leaders and members, hospital workers, and community partners in order to implement and execute digital organizing and communications strategy.


    A high level of judgment, ability to take initiative and work independently; must be able to work with union members, leaders, and staff in complex and sometimes political situations.


    Must be able to handle multiple "priority" projects simultaneously and meet established deadlines.


    Reports to the Midwest Hospital Campaign Communications Strategy Director and Healthcare Division Communications Director.


    Previous Work Experience:


     Priority given to candidates with real-world digital organizing experience regardless of formal education.


    Three or more years of work in digital strategy, organizing, media relations, public affairs, campaign communications, and/or use of digital tools for advocacy.


    Demonstrated experience in developing and implementing digital strategy plans and content for advocacy campaigns.


    Previous experience with the labor movement or other advocacy organizations preferred.


    Skills Desired:


    Ability to communicate effectively and forthrightly with campaign team and other stakeholders.


    Thorough knowledge of using online tools for communication, education, and advocacy, while building online community and audiences.


    Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design software, and other web development tools and applications. Thorough knowledge of website development, architecture, and navigation protocols.


    Familiarity with organizing and political campaign strategies.


    Ability to continually develop skills related to use of rapidly changing technology and communications best practices.


    Probationary period: Twelve months



    Application Requirements:


    A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position and a description of how this position fits into your long-term career plan. 




    SEIU staff enjoy top notch benefits including comprehensive health benefits, major medical, dental and vision for employee and eligible dependents, domestic partner benefits, competitive salaries, generous holidays and vacation policies, and both a pension plan and a 401(K) Plan.


    This position is part of a Collective Bargaining Agreement (CBA) and as such the incumbent is bound by the language of said agreement and party to all benefits, dues and requirements associated with being a member of a union and the (CBA).


    Relocation costs are not covered by SEIU.


    SEIU is an Equal Opportunity Employer




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