• Deputy Director of Communications

    Job Location US-DC-Washington
    Posted Date 3 months ago(10/22/2018 2:56 PM)
  • Overview

    SEIU Service Employees International Union


    Title: Deputy Director of Communications                                   Grade: MGT G- Salary: $125,214/YR

    Location: Washington, DC 





    Serves as the deputy to the Director of Communications in overseeing SEIU’s communications department’s initiatives and its operations.  Directs coordination of work among communications department teams. Handles administrative management for the department such as personnel, staff development, trainings, and operations. Represents the Director of Communications in their absence on annual budget decision-making. Leads communications on important special projects for the union. 



    PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed.  Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.) 


    • Serves as Deputy for the Director of Communications in directing administrative management functions of the department, including directing personnel actions and the work of hiring managers, related to recruitment, hiring, retention and staff development and firing. 
    • Serves as Deputy for the Director of Communications in overseeing development of SEIU’s brand, public messaging, and implementation of public messages through earned and paid media, digital media, allies, and public forums. 
    • Works closely with the Director of Communications in developing the department’s annual budget, manage the department’s budget, and oversee the operation’s staff who track department spending. 
    • Oversees four to six Assistant Directors and their teams, covering approximately half of the department’s staff.

    • Takes on special projects, such as the union’s Convention, as they arise that require high-level communications leadership and engagement with officers and senior staff.

     Directs department efforts around staff development, training, evaluations, professional development and key department-directed initiatives. 

    • Assists the Director of Communications in overseeing work of all staff to ensure high quality standards, best practices, and consistency of message throughout the International union and the affiliates. 
    • Working closely with the Director of Communications, oversees development of SEIU’s internal messaging and implementation of those messages throughout the organization. 
    • Serves as deputy for the Director of Communications in advising Executive Officers on development and implementation of internal and external messages. Works with the International Executive Board and other leaders to implement internal and external messages. 
    • Serves as surrogate for the Director of Communications, in a wide variety of settings, including in running communications staff meetings, in sitting in or executive meetings; and, annual budget process. 
    • Works with other senior SEIU staff to manage the union’s internal and external programs and administration. 
    • Performs other duties as assigned in support of SEIU’s goals and mission.





    Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.


    Interfaces with highest-level organizational and external contacts, including:

    • SEIU officers, division and region leadership, International senior staff, project and program managers, local union officers and local senior staff.
    • External: news media, politicians, government officials, officers and staff of partners and allied organizations.
    • Vendors: consultants, pollsters, freelancers, video and multi-media producers, design and production companies, advertising agencies.


    Ensures that sophisticated choices are made about appropriate vendors and support services.



    Direction and Decision Making:


    Reports to the Director of Communications and works with extreme independence.


    Must be able to work with International and local union elected leaders and senior staff in complex and sometimes politically sensitive situations.


    Must have demonstrated ability to manage own work and work of others without supervision. 


    Requires a high level of judgment and ability to take initiative and work independently. 

    Must use a high level of judgment and discretion in resolving problems within the Communications Department, the division, and throughout SEIU.


    Must maintain the highest level of confidentiality in handling SEIU affairs.


    Must be able to handle multiple “priority” projects simultaneously and set and meet deadlines, and ensure that staff team does the same. 



    Education and Experience:


    Bachelor's Degree in communications-related field preferred; ten (10) or more years of experience in communications or related work, including at least seven (7) years managing strategy, planning, and program development, or a combination of education and experience that would provide for the following knowledge, skills and abilities:


    • Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies. 
    • Thorough and extensive knowledge of media relations strategies. 
    • Experience working with digital media and digital campaigns. 
    • Thorough knowledge of electronic and print media systems. Knowledge of advertising techniques and familiarity with all aspects of literature, audiovisual, and online production process required. 
    • Excellent writing, verbal, and analytical skills. 
    • Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology. 
    • Knowledge of unions or other advocacy organizations. 
    • Skill in the use of personal computer including Microsoft Office Suite.



    Physical Requirements:


    Work is generally performed in an office setting, but job may require work in the field or in other settings to perform the tasks required to complete assignments. Must be available for frequent travel with overnight stays.  Long and irregular hours.


    Application Requirements:


    A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position and a description of how this position fits into your long-term career plan. 




    SEIU staff enjoy top notch benefits including comprehensive health benefits, major medical, dental and vision for employee and eligible dependents, domestic partner benefits, competitive salaries, generous holidays and vacation policies, and both a pension plan and a 401(K) Plan.




    SEIU is an Equal Opportunity Employer.


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